Welcome to Nyuriti, a clothing brand born from a belief that fashion doesn’t need to scream to make a statement. At the heart of our brand lies the philosophy of “less is more” — a commitment to minimal design, cultural roots, and timeless elegance.

Nyuriti is a blend of two meaningful Sanskrit words — Nyunatam meaning “minimal,” and Riti meaning “style.” Together, they define our purpose: to craft fashion that is subtle yet impactful, rooted in simplicity, and deeply respectful of Indian aesthetics. We design for individuals who seek refinement, not noise — those who carry their identity with quiet confidence and understated grace.

Our Story

Founded by Bhavik Chandegala and co-founded by Vanshika Chandegala, Nyuriti was built on shared passion, vision, and the courage to create something meaningful from scratch.

The idea for Nyuriti was sparked by a simple observation — mainstream fashion had become increasingly chaotic. In a sea of overdesigned and flashy clothes, there was little room for clean lines, thoughtful detailing, and purposeful design. Bhavik and Vanshika saw a gap — not just in the market, but in the message. They wanted to bring back elegance. They wanted to create a brand that could resonate with people who appreciated fashion that speaks softly but leaves a lasting impression.

With no major financial backing, no industry connections, and just a deep sense of purpose, they began their journey — designing minimal pieces that were inspired by tradition, shaped by modern aesthetics, and stitched with care.

What We Stand For

At Nyuriti, minimalism is not a trend — it's a mindset. Our designs are rooted in clarity, purpose, and versatility. We don’t chase fads or create clutter. Instead, we focus on quality fabrics, and a visual language that honors simplicity and individuality.

We believe in:

• Design with intention: Every piece serves a purpose — no loud logos, no unnecessary embellishments.
  
  
• Cultural connection: While our approach is minimal, our heart stays rooted in the richness of Indian tradition.
  
  
• Thoughtful craftsmanship: We work with fabrics and processes that reflect care, comfort, and durability.
  
  
• Inclusivity and authenticity: Nyuriti is for anyone who believes that personal style is best expressed with clarity and confidence.

Our Vision

Nyuriti is not just about clothing — it's about creating a culture. A community of individuals who appreciate subtlety over show, intention over impulse, and elegance over excess. Our goal is to grow sustainably, collaborate with artisans, explore new textile innovations, and become a name known for integrity and grace in the fashion world.

We are just getting started — and the journey ahead is filled with ideas, aspirations, and the commitment to stay true to who we are.

Thank you for supporting Nyuriti. We’re honored to be a part of your story, just as you are now a part of ours.